Hye Jin Paek

Hanyang University - Seoul / South Korea

Business & Management / Communications and Media Studies

AD Scientific Index ID: 341104

한양대학교

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Hye Jin Paek's MOST POPULAR ARTICLES

1-) Risk perceptions and risk characteristicsHJ Paek, T HoveOxford research encyclopedia of communication, 20172462017

2-) Examination of gender-role portrayals in television advertising across seven countriesHJ Paek, MR Nelson, AM VilelaSex roles 64, 192-207, 20112672011

3-) Downshifting consumer= upshifting citizen? An examination of a local freecycle communityMR Nelson, MA Rademacher, HJ PaekThe Annals of the American Academy of Political and Social Science 611 (1 …, 20072642007

4-) Racial ideology, model minorities, and the" not-so-silent partner:" Stereotyping of Asian Americans in US magazine advertisingHJ Paek, H ShahHoward Journal of Communications 14 (4), 225-243, 20032342003

5-) Engagement across three social media platforms: An exploratory study of a cause-related PR campaignHJ Paek, T Hove, Y Jung, RT ColePublic Relations Review 39 (5), 526-533, 20132132013

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