Hyojin Lee

Hyojin Lee

San José State University - San José / United States
Business & Management / Marketing
AD Scientific Index ID: 1647242
person_outline Hyojin Lee's MOST POPULAR ARTICLES
1-) The impact of other customers on customer citizenship behaviorY Yi, T Gong, H LeePsychology & Marketing 30 (4), 341-356, 20132142013
2-) Monochrome forests and colorful trees: The effect of black-and-white versus color imagery on construal levelH Lee, X Deng, HR Unnava, K FujitaJournal of Consumer Research 41 (4), 1015-1032, 20141782014
3-) A “wide” variety: Effects of horizontal versus vertical display on assortment processing, perceived variety, and choiceX Deng, BE Kahn, HR Unnava, H LeeJournal of Marketing Research 53 (5), 682-698, 20161282016
4-) “Too true to be good?” when virtual reality decreases interest in actual realityX Deng, HR Unnava, H LeeJournal of Business Research 100, 561-570, 20191492019
5-) The Role of Temporal Distance on the Color of Future-Directed Imagery: A Construal-Level PerspectiveH Lee, K Fujita, X Deng, HR UnnavaJournal of Consumer Research 43 (5), 707-725, 20171072017