Hyuk Jun Cheong

Hyuk Jun Cheong

Akita International University - Akita / Japan
Business & Management / Communications and Media Studies
AD Scientific Index ID: 342139
国際教養大学
person_outline Hyuk Jun Cheong's MOST POPULAR ARTICLES
1-) Consumers’ reliance on product information and recommendations found in UGC - HJ Cheong, MA Morrison
2-) Posting, lurking, and networking: behaviors and characteristics of consumers in the context of user-generated content - MA Morrison, HJ Cheong, SJ McMillan
3-) Updating the Foote, Cone & Belding grid: Revisiting the product classifications of the FCB grid for online shopping and contemporary consumers’ decision makingHJ Cheong, Y CheongJournal of Advertising Research 61 (1), 12-29, 2021312021
4-) US consumer m-commerce involvement: Using in-depth interviews to propose an acceptance model of shopping apps-based m-commerceHJ Cheong, S Mohammed-BakshCogent Business & Management 6 (1), 1674077, 2019272019
5-) US and Korean consumers: A cross-cultural examination of product information-seeking and-givingHJ Cheong, S Mohammed-BakshJournal of Promotion Management 26 (6), 893-910, 2020152020