Hyun Young Park

Hyun Young Park

China Europe International Business School - Shanghai / China
Business & Management / Marketing
AD Scientific Index ID: 4934815
中欧国际工商学院
person_outline Hyun Young Park's MOST POPULAR ARTICLES
1-) The role of hedonic and utilitarian motives on the effectiveness of partitioned pricing J Choi, SR Madhavaram, HY Park Journal of Retailing 96 (2), 251-265, 2020 332020
2-) When and how brands affect importance of product attributes in consumer decision process HY Park, SR Chang European Journal of Marketing, 2022 102022
3-) How donor\'s regulatory focus changes the effectiveness of a sadness-evoking charity appealJ Choi, HY ParkInternational Journal of Research in Marketing 38 (3), 749-769, 2021302021
4-) Moral Accounting: How Consumers Spend Money Tainted by GuiltHY Park, T MeyvisAvailable at SSRN 2043657, 201942019
5-) How consumers with hedonic (vs utilitarian) purchase motive use item-price (vs price-item) presentation order as a mechanism to justify their hedonic purchaseJ Choi, HY ParkEuropean Journal of Marketing, 202412024