Hyungil Harry Kwon

Hyungil Harry Kwon

Chung Ang University - Multan / South Korea
Education / Physical Education and Sport Science
AD Scientific Index ID: 346474
중앙대학교
person_outline Hyungil Harry Kwon's MOST POPULAR ARTICLES
1-) The mediating role of perceived value: Team identification and purchase intention of team-licensed apparelHH Kwon, G Trail, JD JamesJournal of Sport Management 21 (4), 540-554, 20073792007
2-) The theory of planned behaviour and intentions to attend a sport eventGB Cunningham, H KwonSport Management Review 6 (2), 127-145, 20033162003
3-) Factors influencing impulse buying of sport team licensed merchandise.HH Kwon, KL ArmstrongSport Marketing Quarterly 11 (3), 20023112002
4-) Are multiple points of attachment necessary to predict cognitive, affective, conative, or behavioral loyalty?HH Kwon, GT Trail, DS AndersonSport Management Review 8 (3), 255-270, 20052992005
5-) Motives and points of attachment of professional golf spectatorsMJ Robinson, GT Trail, H KwonSport Management Review 7 (2), 167-192, 20042162004