I Ping Chiang

I Ping Chiang

National Taipei University - Taipei / Taiwan
Engineering & Technology / Electrical & Information Engineering
AD Scientific Index ID: 394973
國立台北大學
person_outline I Ping Chiang's MOST POPULAR ARTICLES
1-) Exploring the impacts of blog marketing on consumersI Chiang, CH HsiehSocial Behavior and Personality: an international journal 39 (9), 1245-1250, 2011702011
2-) Characterizing Web users\' degree of Web 2.0‐nessIP Chiang, CY Huang, CW HuangJournal of the American Society for Information Science and Technology 60 (7 …, 2009692009
3-) Measuring the effects of online-to-offline marketingIP Chiang, C yi Lin, CH HuangContemporary Management Research 14 (3), 167-189, 2018472018
4-) Customer engagement behaviour in social media advertising: Antecedents and consequencesIP Chiang, SH Lo, LH WangContemporary Management Research 13 (3), 2017482017
5-) Exploring the benefits of social media marketing for brands and communitiesI Chiang, R Wong, C HuangInternational Journal of Electronic Commerce Studies 10 (2), 113-140, 2019462019