Ibrahim Ofosu-Boateng

Ibrahim Ofosu-Boateng

West End University College - Accra / Ghana
Business & Management / Marketing
AD Scientific Index ID: 4307828
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person_outline Ibrahim Ofosu-Boateng's MOST POPULAR ARTICLES
1-) Influence of consumer sales promotion on consumers’ purchasing behaviour of the retailing of consumer goods in Tema, GhanaI Ofosu-BoatengInternational journal of trends in marketing management, 2020202020
2-) EFFECT OF CUSTOMER SATISFACTION AND MARKETING COMMUNICATION MIX ON CUSTOMERS’LOYALTY IN THE GHANAIAN BANKING INDUSTRYI Ofosu-Boateng, SD AgyeiEuropean Journal of Management and Marketing Studies 5 (4), 2020372020
3-) Effects of service quality and customer satisfaction on customers’ loyalty in the hospitality industry of GhanaI Ofosu-Boateng, P AcquayeEuropean Journal of Business and Management Research 5 (5), 2020352020
4-) EFFECT OF CELEBRITY ENDORSEMENT ON CONSUMERS’BUYING BEHAVIOUR OF ELECTRICAL APPLIANCES IN ACCRA, GHANA: A CASE OF HISENSE GHANA LTDI Ofosu-Boateng25*
5-) INFLUENCE OF BRANDING AND ADVERTISING ON CONSUMERS’PURCHASE DECISION OF INTER-CITY TRANSPORT SERVICE IN ACCRA, GHANA: A CASE OF STATE TRANSPORT COMPANYI Ofosu-Boateng, SD AgyeiEuropean Journal of Management and Marketing Studies 5 (3), 202072020