Ibtesam Mazahir

Ibtesam Mazahir

Chulalongkorn University - Bangkok / Thailand
Business & Management / Communications and Media Studies
AD Scientific Index ID: 4812993
จุฬาลงกรณ์มหาวิทยาลัย
person_outline Ibtesam Mazahir's MOST POPULAR ARTICLES
1-) Impact of corporate credibility, brand awareness, brand image and brand loyalty on purchase intention in the telecommunication sector of KarachiS Yaseen, I MazahirGlobal Management Journal for Academic & Corporate Studies 9 (1), 86-99, 2019442019
2-) Empirical evidence of factors affecting attitude towards the advertising of socially sensitive products in digital mediaS Yaseen, SI Hyder, J Ansari, MI MazahirМедиаобразование 60 (4), 764-773, 202052020
3-) Impact of Corporate CredibilityS Yaseen, I MazahirBrand Awareness, Brand Image and Brand Loyalty on Purchase Intention in the …, 201752017
4-) Exploring the Role of Emotional Intelligence in Advertising: A Theoretical AnalysisS Yaseen, I Mazahir, S RamishInternational Journal of Media and Information Literacy 7 (2), 272-279, 202232022
5-) Antecedents of attitude towards advertising of controversial products in digital mediaS Yaseen, SA Saeed, MI Mazahir, S ChinnasamyMarket Forces 15 (2), 22-22, 202032020