Ida D'Attoma

Ida D'Attoma

Università di Bologna - Bologna / Italy
Business & Management / Entrepreneurship
AD Scientific Index ID: 5040313
University of Bologna
person_outline Ida D'Attoma's MOST POPULAR ARTICLES
1-) Determinants of technological innovation success and failure: Does marketing innovation matter? Industrial marketing management 91, 64-81, 2020
2-) Online versus offline promotional communication: evaluating the effect of medium on customer response Journal of Advertising Research 58 (3), 338-348, 2018
3-) The role of marketing strategies in achieving the environmental benefits of innovation Journal of Cleaner Production 342, 130957, 2022
4-) A new data mining approach to estimate causal effects of policy interventions Expert Systems with Applications 37 (1), 171-181, 2010
5-) Offshoring and firm performance: evidence from the Italian manufacturing industryI D\\\'Attoma, S PaceiReview of Development Economics 18 (1), 29-44, 2014132014