Idika Uduma

Idika Uduma

University of Huddersfield - Huddersfield / United Kingdom
Economics & Econometrics / International Trade
AD Scientific Index ID: 5252542
person_outline Idika Uduma's MOST POPULAR ARTICLES
1-) Customer relationship management for brand commitment and brand loyaltyAF Wali, LT Wright, IA UdumaBritish Journal of Marketing Studies 3 (4), 45-58, 2015552015
2-) Customer relationship management (CRM) experiences of Business-to-Business (B2B) marketing firms: A qualitative studyAF Wali, IA Uduma, LT WrightCogent Business & Management 3 (1), 1183555, 2016372016
3-) Nascent multinationals from West Africa: Are their foreign direct investment motivations any different?KIN Ibeh, IA Uduma, D Makhmadshoev, NO MadichieInternational Marketing Review 35 (4), 683-708, 2018342018
4-) A critique of the adequacy of positivist and interpretivist views of organisational studies for understanding the 21st century organisation (s)IA Uduma, W SylvaInternational Journal of Business and Management Review 3 (8), 44-52, 2015302015
5-) A quantitative study on the influence of breadth of open innovation on SMEs product-service performance: The moderating effect of type of innovationIA Uduma, AF Wali, LT WrightCogent Business & Management 2 (1), 1120421, 2015202015