Ignacio Osuna Soto

Ignacio Osuna Soto

INALDE Business School - Cundinamarca / Colombia
Business & Management / Marketing
AD Scientific Index ID: 4654314
Escuela de Negocios INALDE
person_outline Ignacio Osuna Soto's MOST POPULAR ARTICLES
1-) Which categories and brands to promote with targeted coupons to reward and to develop customers in supermarketsI Osuna, J González, M CapizzaniJournal of Retailing 92 (2), 236-251, 2016422016
2-) Mapping research on customer centricity and sustainable organizationsS Pardo-Jaramillo, A Muñoz-Villamizar, I Osuna, R RoncancioSustainability 12 (19), 7908, 2020102020
3-) Comportamiento y experiencia de consumo desde la interconexión e interactividad de la World Wide Web: un recorrido teóricoIO Soto, CPP RiosI+ D REVISTA DE INVESTIGACIONES 8 (2), 35-45, 2016102016
4-) Building a commercialization capability for microcredit institutionsE Barrera Duque, C Muller-Sanchez, I Osuna SotoSuma de Negocios 10 (23), 100-108, 201972019
5-) Digital Marketing Strategies for Luxury Cosmetics Brands: Latin America\'s Case–ColombiaCPP Rios, IO Soto, LFJ CarlingDigital Marketing Strategies for Fashion and Luxury Brands, 126-144, 201842018