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Ikechukwu Adolphus Ugonna
Chukwuemeka Odumegwu Ojukwu University - Uli / Nigeria
Business & Management / Marketing
AD Scientific Index ID: 4637549
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Ikechukwu Adolphus Ugonna's MOST POPULAR ARTICLES
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Effects of online marketing on the behaviour of consumers in selected online companies in Owerri, Imo State, NigeriaIA Ugonna, VO Okolo, GN Nebo, J OjiezeInternational Journal of Business and Management Invention 6 (6), 32-43, 2017212017
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Effects of the social media in the marketing of political candidates in NigeriaO Victor, U Ikechukwu, N Gerald, O ChinedumBritish Journal of Marketing Studies 5 (6), 15-32, 2017222017
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Effects of media advertising on consumers’ purchase intent in Awka, Anambra State: A study of hero beerIA Ugonna, VO Okolo, CO Obikeze, M Ohanagorom, SI Nwodo, ...IOSR Journal of Business and Management (IOSR-JBM) 19 (4), 50-60, 2017222017
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Evaluating The Effect of Customer Loyalty Strategies on Customer Satisfaction Among Selected Global System for Mobile Communications (GSM) Services Providers in South Eastern …VO Okolo, OA Agu, CO Obikeze, IA UgonnaInternational Journal of Development Research Vol. 5, Issue 7, 201582015
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Customer retention and services marketing strategies adopted by selected fast food restaurants in Awka: Anambra State–NigeriaIA Ugonna, VO Okolo, CO Obikeze, MI Ohanagorom, IN Oranusi, ...International Journal of Business and Management Invention 6 (5), 76-86, 201772017
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