Ikechukwu Maria Nnamdi Hyacinth Okoye

Ikechukwu Maria Nnamdi Hyacinth Okoye

Federal College of Education Eha-Amufu - Nsukka / Nigeria
Business & Management / Marketing
AD Scientific Index ID: 5035036
person_outline Ikechukwu Maria Nnamdi Hyacinth Okoye's MOST POPULAR ARTICLES
1-) How Do You Explain A New Product Category? Product Knowledge Explains It! IMNH Okoye European Journal of Business and Management 7 (18), 2015 32015
2-) Effect of Culture on Marketing Orientation of Multinational Firms: Evidence from Nigeria IMNH Okoye African Journal of Management Research 25 ((2018):), 76 - 91, 2018 12018
3-) Examining the Relationship Between Service Environment and Customer Satisfaction in Service Encounters in Selected Superstores in Enugu, South East Nigeria IMNH Okoye, CE Obeta European Business Journal of Business and Management, 7 (29), 2015 2015
4-) K. Sridhar Moorthy’s Theoretical Modelling in Marketing-A ReviewIMNH Okoye, JO ChukwuAfrican Research Review 8 (1), 228-236, 20142014
5-) Supply Chain Management - Models for Productivity, Sustainability and Effective MarketingIMNH OkoyeEuropean Journal of Management 14 (1), 20142014