Ilaria Dalla Pozza

Ilaria Dalla Pozza

IPAG Business School - Katpadi / France
Business & Management / Marketing
AD Scientific Index ID: 5107524
Université Jésuite d'Arrupe
person_outline Ilaria Dalla Pozza's MOST POPULAR ARTICLES
1-) Revisiting the satisfaction–loyalty relationship: empirical generalizations and directions for future research V Kumar, I Dalla Pozza, J Ganesh Journal of retailing 89 (3), 246-262, 2013 7832013
2-) Customer engagement in service V Kumar, B Rajan, S Gupta, ID Pozza Journal of the Academy of Marketing Science 47, 138-160, 2019 4892019
3-) Implementation effects in the relationship between CRM and its performance I Dalla Pozza, O Goetz, JM Sahut Journal of Business Research 89, 391-403, 2018 1442018
4-) Reversing the logic: The path to profitability through relationship marketingV Kumar, ID Pozza, JA Petersen, D ShahJournal of Interactive Marketing 23 (2), 147-156, 2009992009
5-) Multichannel management gets “social”I Dalla PozzaEuropean Journal of Marketing 48 (7/8), 1274-1295, 2014912014