Iliuta Costel Negricea

Iliuta Costel Negricea

Romanian American University - Bucharest / Romania
Business & Management / Marketing
AD Scientific Index ID: 4606742
Universitatea Romano Americana
person_outline Iliuta Costel Negricea's MOST POPULAR ARTICLES
1-) Effect of YouTube marketing communication on converting brand liking into preference among millennials regarding brands in general and sustainable offers in particular …R Duffett, DM Petroșanu, IC Negricea, T EduSustainability 11 (3), 604, 2019712019
2-) Mobile shopping platform characteristics as consumer behavior determinantsY Liu, Q Li, T Edu, L Jozsa, IC NegriceaAsia Pacific Journal of Marketing and Logistics 32 (7), 1565-1587, 2020902020
3-) Establishing influence of specific academic quality on student satisfactionCI Negricea, T Edu, EM AvramProcedia-Social and Behavioral Sciences 116, 4430-4435, 2014892014
4-) A multi-dimensional approach of green marketing competitive advantage: a perspective of small medium and micro enterprises from Western Cape, South AfricaR Duffett, T Edu, N Haydam, IC Negricea, R ZahariaSustainability 10 (10), 3764, 2018642018
5-) Exploring the continuance usage intention of travel applications in the case of Chinese touristsY Liu, Q Li, T Edu, IC NegriceaJournal of Hospitality & Tourism Research 47 (1), 6-32, 2023532023