Ilyoo Hong

Ilyoo Hong

Chung Ang University - Multan / South Korea
Business & Management / Strategic Management
AD Scientific Index ID: 462776
중앙대학교
person_outline Ilyoo Hong's MOST POPULAR ARTICLES
1-) The impact of consumer trust on attitudinal loyalty and purchase intentions in B2C e-marketplaces: Intermediary trust vs. seller trustIB Hong, H ChoInternational journal of information management 31 (5), 469-479, 20117972011
2-) Predicting positive user responses to social media advertising: The roles of emotional appeal, informativeness, and creativityJ Lee, IB HongInternational Journal of Information Management 36 (3), 360-373, 20165772016
3-) The mediating role of consumer trust in an online merchant in predicting purchase intentionIB Hong, HS ChaInternational Journal of Information Management 33 (6), 927-939, 20134712013
4-) Understanding the consumer\'s online merchant selection process: The roles of product involvement, perceived risk, and trust expectationIB HongInternational journal of information management 35 (3), 322-336, 20154202015
5-) A new framework for interorganizational systems based on the linkage of participants’ rolesIB HongInformation & management 39 (4), 261-270, 20022602002