Imad B Baalbaki

Imad B Baalbaki

American University of Beirut - Beirut / Lebanon
Business & Management / Marketing
AD Scientific Index ID: 342534
الجامعة الاميركية في بيروت
person_outline Imad B Baalbaki's MOST POPULAR ARTICLES
1-) United Arab Emirates female entrepreneurs: motivations and frustrations Equality, diversity and inclusion: an international journal 30 (5), 409-424, 2011
2-) International Services Marketing: A Comparative Evaluation of theDimensions of Service Quality between Developed and Developing Countries International Marketing Review 11 (2), 5-15, 1994
3-) Marketing Management Bases for International MarketSegmentation: An Alternate Look at the Standardization/Customization Debate International Marketing Review 10 (1), 1993
4-) Standardization versus customization in international marketing: an investigation using bridging conjoint analysis Journal of the academy of marketing science 23 (3), 182-194, 1995
5-) Patient satisfaction with healthcare delivery systems International Journal of Pharmaceutical and Healthcare Marketing 2 (1), 47-62, 2008