In-Hye Kang

In-Hye Kang

University of North Carolina at Greensboro - Greensboro / United States
Business & Management / Marketing
AD Scientific Index ID: 5271042
person_outline In-Hye Kang's MOST POPULAR ARTICLES
1-) The impact of facial emotional expression on the effectiveness of charitable advertisements: the role of sympathy and manipulative intentIH Kang, MC Leliveld, R FerraroJournal of Behavioral Decision Making 35 (5), e2281, 202292022
2-) When the face of need backfires: The impact of facial emotional expression on the effectiveness of cause-related marketing advertisementsIH Kang, M Leliveld, R FerraroMaggie Geuens Mario Pandelaere Michel Tuan Pham Iris Vermeir, 279, 201882018
3-) Cultural differences in consumer responses to celebrities acting immorally: A comparison of the United States and South KoreaIH Kang, T ParkJournal of business ethics, 1-17, 202232022
4-) Lying and Cheating the Company: The Positive and Negative Effects of Corporate Activism on Unethical Consumer BehaviorIH Kang, A KirmaniJournal of Business Ethics 192 (1), 39-56, 202422024
5-) Renting as a coping strategy: the effect of unethical product attributes on the choice between renting and buyingIH Kang, T ParkMarketing Letters, 1-17, 20232023