Ines Brusch

Ines Brusch

Brandenburgische Technische Universität Cottbus - Cottbus / Germany
Others
AD Scientific Index ID: 4572335
Brandenburg University of Technology Cottbus-Senftenberg
person_outline Ines Brusch's MOST POPULAR ARTICLES
1-) The decision‐making process in viral marketing—A review and suggestions for further researchT Reichstein, I BruschPsychology & Marketing 36 (11), 1062-1081, 2019442019
2-) David versus goliath-service quality factors for niche providers in online retailingI Brusch, B Schwarz, R SchmittJournal of Retailing and Consumer Services 50, 266-276, 2019302019
3-) Exploring the acceptance of instant shopping–An empirical analysis of the determinants of user intentionI Brusch, N RappelJournal of Retailing and Consumer Services 54, 101936, 2020282020
4-) Factors influencing employer branding: Investigations of student perceptions outside metropolitan regionsI Brusch, M Brusch, T KozlowskiInternational Journal of Quality and Service Sciences 10 (2), 149-162, 2018362018
5-) Image data analysis and classification in marketingD Baier, I Daniel, S Frost, R NaundorfAdvances in Data Analysis and Classification 6, 253-276, 2012222012