Inseong Song

Inseong Song

Seoul National University - Seoul / South Korea
Business & Management / Business Administration
AD Scientific Index ID: 340389
서울대학교
person_outline Inseong Song's MOST POPULAR ARTICLES
1-) Investigating the effects of store-brand introduction on retailer demand and pricing behavior - PK Chintagunta, A Bonfrer, I Song
2-) A micromodel of new product adoption with heterogeneous and forward-looking consumers: application to the digital camera category - I Song, PK Chintagunta
3-) Measuring cross-category price effects with aggregate store data - I Song, PK Chintagunta
4-) A discrete–continuous model for multicategory purchase behavior of householdsI Song, PK ChintaguntaJournal of marketing Research 44 (4), 595-612, 20071572007
5-) Coordinating price reductions and coupon eventsET Anderson, I SongJournal of Marketing Research 41 (4), 411-422, 2004812004