Intaka Piriyakul|อินทกะ พิริยะกุล

Intaka Piriyakul|อินทกะ พิริยะกุล

Srinakharinwirot University - Bangkok / Thailand
Business & Management / Marketing
AD Scientific Index ID: 5103775
มหาวิทยาลัยศรีนครินทรวิโรฒ
person_outline Intaka Piriyakul|อินทกะ พิริยะกุล's MOST POPULAR ARTICLES
1-) Effects of trust, satisfaction and factors corresponding to TAM on intention to reuse internet business transactionM Piriyakul, R Piriyakul, O Chuachareon, M Boonyoung, P Piriyakul, ...International Review of Management and Business Research 4 (3), 344-358, 2015252015
2-) Evaluating brand equity in the hospitality industry: Insights from customer journeys and text miningI Piriyakul, S Kunathikornkit, R PiriyakulInternational Journal of Information Management Data Insights 4 (2), 100245, 202472024
3-) One-to-one marketing management via customer complaintS Kunathikornkit, I Piriyakul, R PiriyakulSocial Network Analysis and Mining 13 (1), 83, 202352023
4-) The moderating effect of influencer on the causal map of mutual information, coproducer and customer value: A thematic analysis of messages posted by brand communitiesI Piriyakul, R PiriyakulJournal of Marketing Analytics 10 (2), 131, 202182021
5-) Facial Skincare Journey: Consumer Needs Identification to Enhance Online MarketingI Piriyakul, S Kunathikornkit, M Piriyakul, R PiriyakulInternational Journal of Business Intelligence Research (IJBIR) 13 (1), 1-19, 202222022