Ioannis Pappas

Ioannis Pappas

BI Norwegian Business School - Oslo / Norway
Business & Management / Marketing
AD Scientific Index ID: 5090243
Handelshøyskolen BI
person_outline Ioannis Pappas's MOST POPULAR ARTICLES
1-) Broad vs narrow brand positioning: effects on competitive brand performanceLE Olsen, BM Samuelsen, I Pappas, L WarlopEuropean Journal of Marketing, 2022102022