Irene Aliagas

Irene Aliagas

Universidad Mesoamericana Oaxaca - Oaxaca / Mexico
Business & Management / Marketing
AD Scientific Index ID: 5765993
Oaxaca Mesoamerican University
person_outline Irene Aliagas's MOST POPULAR ARTICLES
1-) Proximity, Familiarity or Congruency? What Influences Memory of Brand Placement in VideogamesI Aliagas, J Privado, MD MerinoJournal of Theoretical and Applied Electronic Commerce Research 16 (4), 811-827, 2021242021
2-) Understanding the Emotional Impact of GIFs on Instagram through Consumer NeuroscienceI Rúa-Hidalgo, M Galmes-Cerezo, C Cristofol-Rodríguez, I AliagasBehavioral Sciences 11 (8), 108, 2021232021
3-) Neuromarketing algorithms’ consumer privacy and ethical considerations: challenges and opportunitiesM Goncalves, Y Hu, I Aliagas, LM CerdáCogent Business & Management 11 (1), 2333063, 202432024
4-) Neurociencia aplicada a la eficacia publicitaria:¿ aliadas perfectas?I Aliagas Ocaña, L Torres SimónHarvard Deusto Márketing y Ventas, 24-31, 201822018
5-) Neuromarketing aplicado a dos anuncios de moda infantiles para contrastar su eficacia publicitariaI Aliagas-Ocaña12016