Irina Neganova

Irina Neganova

Hanken School of Economics - Helsinki / Finland
Business & Management / Marketing
AD Scientific Index ID: 5271814
Hanken Svenska handelshögskolan
person_outline Irina Neganova's MOST POPULAR ARTICLES
1-) Drivers, types and value outcomes of customer-to-customer interaction: An integrative review and research agendaK Heinonen, E Jaakkola, I NeganovaJournal of Service Theory and Practice 28 (6), 710-732, 2018992018
2-) Differences in Brand Perceptions for Chocolate Brands between Italian and Russian ConsumersI Trevisan, I NeganovaHerausforderungen der internationalen marktorientierten Unternehmensführung …, 201142011
3-) Development of foodstuffs market in a metropolisEV Chernyshyova, IS Neganova, AV ChirkovEkonomika Regiona= Economy of Regions, 61, 201132011
4-) DEVELoPMENT oF INNoVATIoN PRoDUCTS BASED oN THE CoNSUMERS’PREFERENCESV NEGANoVA, I NEGANoVAInternational Journal of Management Cases 13 (4), 261-266, 201122011
5-) Managing core competences to create value for customersIS NeganovaWorld Review of Entrepreneurship, Management and Sustainable Development 6 …, 201022010