Iris Hung

Iris Hung

National University of Singapore - Queenstown / Singapore
Business & Management / Marketing
AD Scientific Index ID: 463213
Universiti Nasional Singapura
person_outline Iris Hung's MOST POPULAR ARTICLES
1-) Visual and verbal processing strategies in comprehension and judgmentRS Wyer Jr, IW Hung, Y JiangJournal of Consumer Psychology 18 (4), 244-257, 20082162008
2-) From firm muscles to firm willpower: Understanding the role of embodied cognition in self-regulationIW Hung, AA LabrooJournal of Consumer Research 37 (6), 1046-1064, 20111832011
3-) Differences in perspective and the influence of charitable appeals: When imagining oneself as the victim is not beneficialIW Hung, RS Wyer JrJournal of Marketing Research 46 (3), 421-434, 20091022009
4-) Lenses of the heart: How actors’ and observers’ perspectives influence emotional experiencesIW Hung, A MukhopadhyayJournal of consumer Research 38 (6), 1103-1115, 20121062012
5-) Shaping consumer imaginations: The role of self-focused attention in product evaluationsIW Hung, RS Wyer JrJournal of Marketing Research 48 (2), 381-392, 2011702011