Iris Siret

Iris Siret

Université de Lyon II - Lyon / France
Business & Management / Marketing
AD Scientific Index ID: 5040493
Lumière University Lyon 2
person_outline Iris Siret's MOST POPULAR ARTICLES
1-) When review verification does more harm than good: How certified reviews determine customer–brand relationship qualityA Mardumyan, I SiretJournal of Business Research 160, 113756, 202362023
2-) Public complaining: A blessing in disguise? Educational calling as a benevolent process that gives consumers voice on brands’ social mediaI Siret, W SabadieJournal of Business Research 150, 476-490, 202262022
3-) Réclamations publiques: Contribution à l’étude des motivations des clients et des stratégies d’incitation au changement d’avisI SiretUniversité Jean Moulin Lyon 3, 20202020
4-) Public complaints: The influence of the context of simple and double deviation on customers’ motivationsI Siret, W SabadieEMAC conference, 20202020