Isabel Buil

Isabel Buil

Universidad de Zaragoza - Zaragoza / Spain
Business & Management / Marketing
AD Scientific Index ID: 4339276
University of Zaragoza
person_outline Isabel Buil's MOST POPULAR ARTICLES
1-) Transformational leadership and employee performance: The role of identification, engagement and proactive personalityI Buil, E Martínez, J MatuteInternational Journal of Hospitality Management 77, 64-75, 20198202019
2-) Examining the role of advertising and sales promotions in brand equity creationI Buil, L De Chernatony, E MartínezJournal of Business Research 66 (1), 115-122, 20138132013
3-) Consumer engagement with self-expressive brands: brand love and WOM outcomesE Wallace, I Buil, L de ChernatonyJournal of Product & Brand Management 23 (1), 33-42, 20147252014
4-) Using clickers in class. The role of interactivity, active collaborative learning and engagement in learning performanceL Blasco-Arcas, I Buil, B Hernández-Ortega, FJ SeseComputers & Education 62, 102-110, 20138552013
5-) The influence of brand equity on consumer responsesI Buil, E Martínez, L De ChernatonyJournal of consumer marketing 30 (1), 62-74, 20138352013