Isabel Morteo Stolle

Isabel Morteo Stolle

Universidad Internacional de la Paz - Baja California Sur / Mexico
Business & Management / Marketing
AD Scientific Index ID: 4735812
International University of Peace
person_outline Isabel Morteo Stolle's MOST POPULAR ARTICLES
1-) To clarify the typification of influencers: A review of the literatureI Morteo52nd International Congress CLADEA, 2017112017
2-) Influencers as enhancers of the value co-creation experienceI MorteoGlobal Journal of Business Research 12 (2), 91-100, 201862018
3-) Influencers: An account of their role as strategic spokespersonI MorteoEGADE Business School, Instituto Tecnologico y de Estudios Superiores de …, 201752017
4-) Influencer Marketing in an Uncertain Economic Climate: A Wasted OpportunityI MorteoMarketing by Contingency in the Time of COVID-19, 57-78, 202222022