Isabelle Aimé

Isabelle Aimé

Kedge Business School - Marseille / France
Business & Management / Marketing
AD Scientific Index ID: 5557302
-
person_outline Isabelle Aimé's MOST POPULAR ARTICLES
1-) Brand gender-bending:The impact of an endorsed brand strategy on consumers’ evaluation of gendered mixed-target brandsSL Azar, I Aimé, I UlrichEuropean Journal of Marketing, 2018502018
2-) La marqueC Lai, I AiméDunod, 2005432005
3-) The dynamic construction of brand storytellingI AiméJournal of strategic marketing, 2021212021
4-) The brand, the persona and the algorithm: how datafication is reconfiguring marketing work☆I Aimé, F Berger-Remy, ME LaporteJournal of Business Research 145, 814-827, 2022202022
5-) Le changement de nom de marque: définition, clarification et proposition d’une typologieI Aimé-Garnier, C LaiDécisions Marketing, 33-46, 2008202008