Isabelle Garnier

Isabelle Garnier

Université Laval - Québec / Canada
Business & Management / Marketing
AD Scientific Index ID: 5557319
Laval University
person_outline Isabelle Garnier's MOST POPULAR ARTICLES
1-) Are your customers grateful? How customer gratitude impacts loyalty programme effectiveness International Journal of Retail & Distribution Management 49 (12), 1660-1679, 2021
2-) Effects of loyalty programs non-monetary benefits on customer gratitude, customer referral and customer purchase intentI Garnier, AF Audrain-Pontevia, J FrançoisEMAC 2020 Annual Conference, 20202020
3-) Marketing, 3e ed (French adaptation)S Gauvin, W Menvielle, I Garnier, D Grewal, M Levy, S Litchi2020