Isabelle Ulrich

Isabelle Ulrich

NEOMA Business School (Rouen Business School) - Mont-Saint-Aignan / France
Business & Management / Marketing
AD Scientific Index ID: 5966146
NEOMA Business School
person_outline Isabelle Ulrich's MOST POPULAR ARTICLES
1-) The effect of consumer multifactorial gender and biological sex on the evaluation of Cross‐Gender brand extensionsI UlrichPsychology & Marketing 30 (9), 794-810, 2013772013
2-) How does access to luxury fashion challenge self-identity? Exploring women\\\\\\\'s practices of joint and non-ownershipL Loussaïef, I Ulrich, C DamayJournal of Business Research 102, 263-272, 2019562019
3-) Brand gender-bending: The impact of an endorsed brand strategy on consumers’ evaluation of gendered mixed-target brandsSL Azar, I Aimé, I UlrichEuropean Journal of Marketing 52 (7/8), 1598-1624, 2018542018
4-) “A feminine brand? Never!” Brands as gender threats for “resistant” masculinitiesI Ulrich, E Tissier-DesbordesQualitative Market Research: An International Journal 21 (3), 274-295, 2018342018
5-) Customer engagement and performance in social media: a managerial perspectiveO Boujena, I Ulrich, A Manthiou, B GodeyElectronic Markets, 1-23, 2021