Itzhak Mashiah

Itzhak Mashiah

University of Haifa - Haifa / Israel
Business & Management / Marketing
AD Scientific Index ID: 5272100
אוניברסיטת חיפה
person_outline Itzhak Mashiah's MOST POPULAR ARTICLES
1-) “Come and join us”: How tech brands use source, message, and target audience strategies to attract employeesI MashiahThe Journal of High Technology Management Research 32 (2), 100418, 2021172021
2-) The relationship between public-relations and journalists in WhatsApp technologyI MashiahPublic Relations Review 47 (5), 102117, 2021102021
3-) The Role of Technology and Innovation Messaging in the Public Diplomacy of IsraelI Mashiah, E AvrahamJournal of Global Politics and Current Diplomacy 7, 5-28, 201992019
4-) Communication and High-Tech: Journalism, Public Relations, and Media cultureI MashiahCommunication and High-Tech, 1-224, 202262022
5-) Tech-Diplomacy: High-Tech Driven Rhetoric to Shape National ReputationI MashiahE-International Relations, 202342023