Itziar Oltra González

Itziar Oltra González

Universidad de Valladolid - Valladolid / Spain
Business & Management / Marketing
AD Scientific Index ID: 5271837
University of Valladolid
person_outline Itziar Oltra González's MOST POPULAR ARTICLES
1-) SOS to my followers! The role of marketing communications in reinforcing online travel community value during times of crisisI Oltra, C Camarero, R San José CabezudoTourism Management Perspectives 39, 100843, 2021402021
2-) Inspire me, please! The effect of calls to action and visual executions on customer inspiration in Instagram communicationsI Oltra, C Camarero, R San Jose CabezudoInternational Journal of Advertising 41 (7), 1209-1234, 2022302022
3-) Community manager: eje fundamental de la estrategia empresarial en redes socialesI Oltra González12015
4-) Mercados municipalesY Medina Pindado, D Naud Velázquez, B Nieto Cuesta, I Oltra GonzálezUniversidad de Valladolid: Castilla-León, Spain, 201212012
5-) Agility in marketing teams: An analysis of factors influencing the entry decision into a trendy social networkI Oltra, C Camarero, R San JoséJournal of Business Research 187, 115054, 20252025