Izzudin Busnaina

Izzudin Busnaina

University of Benghazi - Benghazi / Libya
Business & Management / Marketing
AD Scientific Index ID: 4916004
جامعة بنغازي
person_outline Izzudin Busnaina's MOST POPULAR ARTICLES
1-) Doing business in Libya: Assessing the nature and effectiveness of international marketing programs in an evolving economy International Business Review 24 (5), 781-797, 2015
2-) Fashion marketing in Arab world: Maintaining brand identity vs. adaptation Journal of textile and apparel, technology and management 9 (1), 2014
3-) What does the consumer sub-culture connote? An Islamic perspective Nottingham Trent University, 2010
4-) The effect of marketing programmes on buying behaviours of Libyan consumers PQDT-Global, 2011
5-) Targeting Arab Markets: Is Cultural Context Irrelevant to Marketing in Libya? Management Studies 9 (3), 153-176, 2021