J David Lichtenthal

J David Lichtenthal

CUNY Baruch College - New York / United States
Business & Management / Marketing
AD Scientific Index ID: 880005
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person_outline J David Lichtenthal's MOST POPULAR ARTICLES
1-) Becoming market oriented Journal of Business Research 24 (3), 191-207, 1992
2-) Internet integration in business marketing tactics Industrial marketing management 32 (1), 3-13, 2003
3-) Anatomy of organizational crises Journal of Contingencies and Crisis management 8 (3), 129-140, 2000
4-) A Bibliometric Analysis of the First 25 Years of the Journal of Business-to-Business Marketing Journal of Business-to-Business Marketing 26 (1), 75 - 94, 2019
5-) Outdoor advertising for business markets Industrial marketing management 35 (2), 236-247, 2006