Jaap E Wieringa

Jaap E Wieringa

University of Groningen - Groningen / Netherlands
Engineering & Technology / Computer Science
AD Scientific Index ID: 1828827
Rijksuniversiteit Groningen
person_outline Jaap E Wieringa's MOST POPULAR ARTICLES
1-) What about design newness? Investigating the relevance of a neglected dimension of product innovativeness Journal of product innovation management 26 (6), 601-615, 2009
2-) Data analytics in a privacy-concerned world Journal of Business Research 122, 915-925, 2021
3-) Why do firms invest in consumer advertising with limited sales response? A shareholder perspective Journal of Marketing 75 (1), 109-124, 2011
4-) Why do firms invest in consumer advertising with limited sales response? A shareholder perspectiveEC Osinga, PSH Leeflang, S Srinivasan, JE WieringaJournal of Marketing 75 (1), 109-124, 20111902011
5-) Data analytics in a privacy-concerned worldJ Wieringa, PK Kannan, X Ma, T Reutterer, H Risselada, B SkieraJournal of Business Research 122, 915-925, 20211892021