Jacob Mickelsson

Jacob Mickelsson

Abo Akademi University - Turku / Finland
Business & Management / Marketing
AD Scientific Index ID: 1655800
Åbo Akademi University
person_outline Jacob Mickelsson's MOST POPULAR ARTICLES
1-) A customer‐dominant logic of serviceK Heinonen, T Strandvik, KJ Mickelsson, B Edvardsson, E Sundström, ...Journal of Service management, 201011952010
2-) Customer activity in serviceKJ MickelssonJournal of Service Management, 2013912013
3-) A customer ecosystem perspective on serviceP Voima, K Heinonen, T Strandvik, KJ Mickelsson, LJ Arantola-HattabQUIS 12: Advances in service quality, innovation and excellence, 2011552011
4-) Digital advertising as service: introducing contextually embedded sellingAG Nyström, KJ MickelssonJournal of Services Marketing 33 (4), 396-406, 2019612019
5-) A customer-dominant logic of serviceB Stauss, K Heinonen, T Strandvik, KJ Mickelsson, B Edvardsson, ...Journal of Service Management 21 (4), 531-548, 2010392010