Jacques Picard

Jacques Picard

Université du Québec Montréal - Montréal / Canada
Business & Management / Business Administration
AD Scientific Index ID: 662090
University of Québec in Montréal
person_outline Jacques Picard's MOST POPULAR ARTICLES
1-) Standardization in international marketing: is Ted Levitt in fact right?JJ Boddewyn, R Soehl, J PicardBusiness Horizons 29 (6), 69-75, 19865731986
2-) Organizational structures and integrative devices in European multinational corporationsJ PicardColumbia Journal of World Business 15 (1), 30-35, 1980631980
3-) The effects of price and message-sidedness on confidence in product and advertisement with personal involvement as a mediator variableJC Chebat, J PicardInternational Journal of Research in Marketing 2 (2), 129-141, 1985581985
4-) Centralization and autonomy in international-marketing decision making: a longitudinal study (1973-1993) of US MNEs in the European UnionJ Picard, JJ Boddewyn, R GrosseJournal of Global Marketing 12 (2), 5-24, 1998521998
5-) Factors of variance in multinational marketing controlJ PicardÉcole des hautes études commerciales. Centre d\'études en administration …, 1977521977