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Jaedeock Lee
East Stroudsburg University - East Stroudsburg / United States
Business & Management / Marketing
AD Scientific Index ID: 4479292
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Jaedeock Lee's MOST POPULAR ARTICLES
1-)
The role of involvement in sports and sport spectatorship in sponsor\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\\'s brand use: The case of Mountain Dew and action sports sponsorshipG Bennett, M Ferreira, J Lee, F PoliteSport Marketing Quarterly 18 (1), 14-24, 20091202009
2-)
Cause-related marketing: The role of team identification in consumer choice of team licensed productsJ Lee, M FerreiraSport Marketing Quarterly 20 (3), 157-169, 2011792011
3-)
The mainstreaming of disability cricket in England and Wales: Integration ‘One Game’at a timePJ Kitchin, PD HoweSport Management Review 17 (1), 65-77, 2014562014
4-)
A role of team and organizational identification in the success of cause-related sport marketingJ Lee, M FerreiraSport Management Review 16 (2), 161-172, 2013512013
5-)
Comparative analysis of sport consumer motivation affecting sport consumption behavior between American and Asian international studentsC Kang, J Lee, G BennettInternational Journal of Sport Management 15 (3), 201472014
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