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Jaeyeon Jae Chung
AD Scientific Index 2024
Business & Management / Marketing
Rice University - Houston / United States
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Jaeyeon Jae Chung's MOST POPULAR ARTICLES
1-)
Mining consumer minds: Downstream consequences of host motivations for home-sharing platformsJ Chung, GV Johar, Y Li, O Netzer, M PearsonJournal of Consumer Research 48 (5), 817-838, 2022272022
2-)
The Seesaw self: Possessions, identity (de) activation, and task performanceJ Chung, GV JoharJournal of Marketing Research 55 (5), 752-765, 2018172018
3-)
Spending windfall (“found”) time on hedonic versus utilitarian activitiesJ Chung, L Lee, DR Lehmann, CI TsaiJournal of Consumer Research 49 (6), 1118-1139, 202382023
4-)
To buy or to resist: When upward social comparison discourages new product adoptionJ Chung, L LeeJournal of the Association for Consumer Research 4 (3), 280-292, 201982019
5-)
Handbook of research on identity theory in marketingA Reed II, M ForehandEdward Elgar Publishing, 201962019
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