Jake Beniflah

Jake Beniflah

California State University Fullerton - Fullerton / United States
Business & Management / Marketing
AD Scientific Index ID: 5008836
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person_outline Jake Beniflah's MOST POPULAR ARTICLES
1-) Measuring cross-cultural differences of ethnic groups within nations: Convergence or divergence of cultural values? The case of the United StatesM De Mooij, J BeniflahJournal of International Consumer Marketing 29 (1), 2-10, 2017562017
2-) An epistemological study of Hispanic marketing, 1979–2015: The need to bridge theory with practiceJ Beniflah, S C ChatterjeeJournal of Cultural Marketing Strategy 1 (1), 90-112, 2015112015
3-) Paradigm shift: The effect of nativity and years-in-country on television programme viewing across three Hispanic generational levelsJ Beniflah, B Hughes, C GarciaJournal of Cultural Marketing Strategy 1 (1), 19-31, 201572015
4-) Bilingual memory: the impact of acculturation on the cognitive structure of foreign-born HispanicsDJ Beniflah, S Chatterjee, K CurtisJournal of Brand Strategy 3 (3), 261-277, 201462014
5-) The Big Shift: Redefining Marketing in a Multicultural AmericaJ Beniflahhttps://www.amazon.com/Big-Shift-Redefining-Marketing-Multicultural/dp …, 202052020