Jalaluddin Mondal

Jalaluddin Mondal

Indian Institute of Management Kashipur - Kashipur / India
Business & Management / Marketing
AD Scientific Index ID: 5392885
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1-) Emerging phenomena of the branded app: A systematic literature review, strategies, and future research directionsJ Mondal, S ChakrabartiJournal of Interactive Advertising 19 (2), 148-167, 2019272019
2-) The abandonment behaviour of the branded app consumer: A study using interpretive structural modelling approachJ Mondal, S ChakrabartiJournal of Retailing and Consumer Services 63, 102695, 2021202021
3-) Insights and anatomy of brand experience in app-based retailing (eRBX): Critical play of physical evidence and enjoymentJ Mondal, S ChakrabartiJournal of Retailing and Consumer Services 60, 102484, 2021172021
4-) Branded App, Now Brand in Hand- Conceptual Foundation of Emerging Phenomena of Branded AppJ Mondal, S ChakrabartiIMI Kolkata Marcon 2019, International Institute of Management Kolkata, 20202020
5-) Conceptual Foundation of Emerging Phenomena of Branded App: A Review, Reassessment, Strategies and Future Research DirectionsJ Mondal, S ChakrabartiIndian Institute of Management, Indore - NASMEI SUMMER MARKETING …, 20192019