James B Hunt

James B Hunt

University of North Carolina Wilmington - Wilmington / United States
Business & Management / Marketing
AD Scientific Index ID: 1454524
person_outline James B Hunt's MOST POPULAR ARTICLES
1-) The protection motivation model: A normative model of fear appealsJF Tanner Jr, JB Hunt, DR EpprightJournal of marketing 55 (3), 36-45, 19916561991
2-) Fifty years of celebrity endorser research: Support for a comprehensive celebrity endorsement strategy frameworkC Schimmelpfennig, JB HuntPsychology & Marketing 37 (3), 488-505, 20201482020
3-) The effect of introducing a new brand on consumer perceptions of current brand similarity: the roles of product knowledge and involvementTL Baker, JB Hunt, LL ScribnerJournal of Marketing Theory and Practice 10 (4), 45-57, 20021472002
4-) Mobility as an influence on retail patronage behavior of the elderly: Testing conventional wisdomJR Lumpkin, JB HuntJournal of the Academy of Marketing Science 17 (1), 1-12, 19891131989
5-) Knowledge and the ordered protection motivation model: Tools for preventing AIDSDR Eppright, JF Tanner Jr, JB HuntJournal of Business Research 30 (1), 13-24, 1994781994