James G Helgeson

James G Helgeson

Gonzaga University - Spokane / United States
Business & Management / Marketing
AD Scientific Index ID: 1358182
person_outline James G Helgeson's MOST POPULAR ARTICLES
1-) A conceptual and measurement comparison of self-congruity and brand personality: The impact of socially desirable respondingJG Helgeson, M SupphellenInternational Journal of Market Research 46 (2), 205-233, 20044412004
2-) Fifty years of advertising images: Some changing perspectives on role portrayals along with enduring consistenciesJ Mager, JG HelgesonSex roles 64 (3), 238-252, 20111892011
3-) The effects of commitment to moral self-improvement and religiosity on ethics of business studentsLV Kurpis, MS Beqiri, JG HelgesonJournal of Business Ethics 80 (3), 447-463, 20081602008
4-) Determinants of mail‐survey response: Survey design factors and respondent factorsJG Helgeson, KE Voss, WD TerpeningPsychology & Marketing 19 (3), 303-328, 20021692002
5-) Trends in consumer behavior literature: A content analysisJG Helgeson, EA Kluge, J Mager, C TaylorJournal of Consumer Research 10 (4), 449-454, 19841551984