James H Gilmore

Case Western Reserve University - Cleveland / United States

Architecture and Design / Design

AD Scientific Index ID: 882076

Case Western Reserve University CWRU

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James H Gilmore's MOST POPULAR ARTICLES

1-) The experience economyBJ Pine, JH GilmoreHarvard Business Press, 2011149252011

2-) Welcome to the Experience Economy Health care is no longer just about healing: patients want a" personal transformation," a way to be made whole againBJ Pine, JH GilmoreHealth Forum Journal 44 (5), 10-16, 20018934*2001

3-) Authenticity: What consumers really wantJH Gilmore, BJ PineHarvard Business Press, 20072429*2007

4-) BJ, & Gilmore, JH (1998). Welcome to the experience economyII PineHarvard Business Review 76 (4), 96-105, 199724461997

5-) The four faces of mass customizationJH Gilmore, BJ PineHarvard business review 75 (1), 91-102, 199720911997

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