James H Gilmore

James H Gilmore

Case Western Reserve University - Cleveland / United States
Architecture and Design / Design
AD Scientific Index ID: 882076
Case Western Reserve University CWRU
person_outline James H Gilmore's MOST POPULAR ARTICLES
1-) The experience economyBJ Pine, JH GilmoreHarvard Business Press, 2011149252011
2-) Welcome to the Experience Economy Health care is no longer just about healing: patients want a" personal transformation," a way to be made whole againBJ Pine, JH GilmoreHealth Forum Journal 44 (5), 10-16, 20018934*2001
3-) Authenticity: What consumers really wantJH Gilmore, BJ PineHarvard Business Press, 20072429*2007
4-) BJ, & Gilmore, JH (1998). Welcome to the experience economyII PineHarvard Business Review 76 (4), 96-105, 199724461997
5-) The four faces of mass customizationJH Gilmore, BJ PineHarvard business review 75 (1), 91-102, 199720911997