James Jimmy W Peltier

James Jimmy W Peltier

University of Wisconsin Whitewater - Whitewater / United States
Business & Management / Marketing
AD Scientific Index ID: 1361986
person_outline James Jimmy W Peltier's MOST POPULAR ARTICLES
1-) Social media and consumer engagement: a review and research agenda Journal of Research in Interactive Marketing 10 (4), 268-287, 2016
2-) Social media's slippery slope: challenges, opportunities and future research directions Journal of research in interactive marketing 7 (2), 86-99, 2013
3-) Report of a national conference on donation after cardiac death American Journal of Transplantation 6 (2), 281-291, 2006
4-) Omni-channel marketing, integrated marketing communications and consumer engagement: A research agenda Journal of Research in Interactive Marketing 11 (2), 185-197, 2017
5-) The interdependence of the factors influencing the perceived quality of the online learning experience: A causal model Journal of Marketing Education 29 (2), 140-153, 2007