James M Curran

James M Curran

University of South Florida - Tampa / United States
Business & Management / Business Administration
AD Scientific Index ID: 1622788
person_outline James M Curran's MOST POPULAR ARTICLES
1-) Self‐service technology adoption: comparing three technologiesJM Curran, ML MeuterJournal of services marketing, 200510202005
2-) Intentions to use self-service technologies: a confluence of multiple attitudesJM Curran, ML Meuter, CF SurprenantJournal of Service Research 5 (3), 209-224, 20036252003
3-) Encouraging existing customers to switch to self-service technologies: put a little fun in their livesJM Curran, ML MeuterJournal of Marketing Theory and Practice 15 (4), 283-298, 20072682007
4-) Electronic word-of-mouth versus interpersonal word-of-mouth: are all forms of word-of-mouth equally influential?ML Meuter, DB McCabe, JM CurranServices Marketing Quarterly 34 (3), 240-256, 20131732013
5-) Participating in the conversation: exploring usage of social media networking sitesJM Curran, R LennonAcademy of Marketing Studies Journal 15, 21, 20111622011