Jamie L Grigsby

Jamie L Grigsby

Missouri State University - Springfield / United States
Business & Management / Marketing
AD Scientific Index ID: 5217927
person_outline Jamie L Grigsby's MOST POPULAR ARTICLES
1-) Negative consequences of storytelling in native advertisingJL Grigsby, HN MellemaJournal of Interactive Marketing 52 (1), 61-78, 2020312020
2-) Have your cake and eat it too: How invoking post-purchase hyperopia mitigates impulse purchase regretJL Grigsby, RD Jewell, C CampbellMarketing Letters 32, 75-89, 2021172021
3-) Fake ads: The influence of counterfeit native ads on brands and consumersJL GrigsbyJournal of Promotion Management 26 (4), 569-592, 2020182020
4-) The strategic use of contextual and competitive interference to influence brand-attribute associationsC Saenger, RD Jewell, JL GrigsbyJournal of Advertising 46 (3), 424-439, 2017182017
5-) A picture’s worth a thousand words: Using depicted movement in picture-based ads to increase narrative transportationJL Grigsby, RD Jewell, C ZamudioJournal of Advertising 52 (4), 594-612, 2023172023