Jan-Hendrik Bucher

Jan-Hendrik Bucher

Universität Saint Gallen - St. Gallen / Switzerland
Business & Management / Marketing
AD Scientific Index ID: 5694218
University of Saint Gallen
person_outline Jan-Hendrik Bucher's MOST POPULAR ARTICLES
1-) Public reactions to drone use in residential and public areasD Bajde, N Woermann, MH Bruun, R Gahrn-Andersen, JK Sommer, ...Aalborg Universitet, 2017162017
2-) Schweizer Konsumenten-verhalten und Marken-kommunikation in Zeiten der Covid-19-PandemieJH Bucher, M Fuchs, JF Gollnhofer, H Leimert, B Manke, T Tomczak, ...Marketing Review St. Gallen 38 (3), 70-77, 202122021
3-) How do prosumers collaborate in online communities? The four-level structure of collaborative prosumption practicesJH Bucher, J Gollnhofer, N WoermannUnderstanding Collaborative Consumption, 27-42, 202412024
4-) The new consumer: a typology of consumer reactions to the COVID-19 crisisJH Bucher, M Fuchs, J Gollnhofer, BK Manke, H Leimert, M Vario, ...Consumption, production, and entrepreneurship in the time of coronavirus: a …, 202212022
5-) 80. ProsumptionJH BucherElgar Encyclopedia of Consumer Behavior, 261-262, 20242024