Jan R. Landwehr

Jan R. Landwehr

Goethe University Frankfurt - Frankfurt / Germany
Business & Management / Marketing
AD Scientific Index ID: 4365643
Goethe-Universität Frankfurt
person_outline Jan R. Landwehr's MOST POPULAR ARTICLES
1-) It\'s got the look: The effect of friendly and aggressive “facial” expressions on product liking and salesJR Landwehr, AL McGill, A HerrmannJournal of marketing 75 (3), 132-146, 20114782011
2-) A dual-process perspective on fluency-based aesthetics: The pleasure-interest model of aesthetic likingLKM Graf, JR LandwehrPersonality and social psychology review 19 (4), 395-410, 20152552015
3-) Measuring processing fluency: One versus five itemsLKM Graf, S Mayer, JR LandwehrJournal of Consumer Psychology 28 (3), 393-411, 20182822018
4-) The effect of brand design on brand gender perceptions and brand preferenceT Lieven, B Grohmann, A Herrmann, JR Landwehr, M Van TilburgEuropean Journal of Marketing 49 (1/2), 146-169, 20152822015
5-) Gut liking for the ordinary: Incorporating design fluency improves automobile sales forecastsJR Landwehr, AA Labroo, A HerrmannMarketing Science 30 (3), 416-429, 20112562011